I just watched an $80,000 marketing disaster unfold – and it perfectly explains why your consulting business isn't growing. Most consultants are so desperate to close deals that they're actually repelling their best prospects without realizing it. You're pushing when you should be pulling, selling when clients want to buy, and focusing on your agenda instead of theirs. The result? Zero conversions despite booking 60 meetings, prospects who feel attacked in sales conversations, and qualified buyers walking away from perfect solutions. I'll show you the counterintuitive approach that transforms desperate prospects into eager clients who pull themselves into your world.
SHOW NOTES
The $80,000 LinkedIn disaster – How one consultant paid a fortune to book 60 meetings and closed exactly zero deals (and why this happens to most consultants)
The boutique breakdown – A real-world shopping experience that reveals exactly why your sales conversations are failing before they even start
Push vs. Pull marketing decoded – The fundamental difference between forcing prospects into meetings and attracting them to your expertise naturally
The confidence paradox – Why clients aren't just buying your solution – they're buying confidence in their decision (and how pushy sales destroys this)
Agenda warfare – How to detect when your need to close is overpowering your client's need to be heard and understood
The attachment trap – Why planning what you'll do with deal proceeds before closing actually kills your chances of winning
Pre-sales positioning secrets – How to position yourself as a valuable resource instead of just another consultant trying to sell something
