Dan Ritchie and Cody Sipe, the founders of the Functional Aging Institute, about their new initiative, Marbles Brain Body Fitness—a brain gym franchise targeting the over-50 population. They discuss the importance of integrating cognitive and physical exercises to enhance brain health and reduce the risk of Alzheimer's. Cody highlights the franchise's unique high-tech approach, featuring activities that combine physical and cognitive tasks such as the Cyber cycle. Dan explains the franchise's business model, aimed at making this opportunity accessible and affordable for fitness enthusiasts and entrepreneurs. They also touch on the vast potential market and the growing interest in brain health solutions among baby boomers and Gen Xers. The episode underscores the urgent need for fitness professionals to focus on brain health and outlines the significant business and social impact opportunities available through the Marbles franchise.
Links for Marbles:
Website: https://marblesfitness.com/
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