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In this week's episode, I sit down with Adam Vonrothfelder, the former professional fighter and creator of The Strong Coffee Company. Adam has dedicated his life to human optimization and unique training methods, and has built a truly exceptional company.
During our conversation, we explore Adam's unique childhood, his brief stint in professional fighting, and the many lives he has lived since. We discuss how he stayed positive and continued to pivot after experiencing so much change and loss. Finally, we delve into the genesis of Adam's company, Strong Coffee. We discuss how the initial idea was born, the battles he has faced with corporate companies, and why he remains motivated to build the brand despite having so many other options on the table. Adam is an incredible individual, and everyone can learn something valuable from his story.
Chapters
0:00 - Adam Von Rothfelder
10:00 - Adam's childhood dreams of being an action hero
22:30 - Cultivating a creator consciousness and finding the good in everything
30:30 - Adam's athletic journey
36:30 - How Adam discovered coffee, dealt with ADHD, and self-medicated
41:30 - The power of taking action, learning from mistakes, and believing in oneself
54:00 - How loss can be a wake-up call, and how responsibility shapes us
1:15:30 - Taking the first step and allowing it to grow into one's purpose
1:17:00 - Adam's journey towards human optimization after his fighting career, and unique training methods
1:35:30 - Adam's journey back home and the process of opening a gym
1:47:30 - An awakening psychedelic experience that sparked a new passion for mastering the physical body
2:06:30 - Adam's experience in television
2:21:30 - Altering the ego and expectations in life
2:26:30 - The genesis of Adam's company, Strong Coffee, and how he stays motivated through major setbacks
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Connect with Adam
Instagram | @vonrothfelder
Strong Coffee | @strongcoffeecompany
Connect with The Härt Collective and your host, Joe Hawley:
Instagram | @joe.hawley
LinkedIn | Joe Hawley
