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Trying something different this week! Professor Gad Saad, Professor of Marketing at Concordia University has just released a book on 8 secrets of the good life. Love him or Hate him, this will be one of the best selling happiness books of all time.
On a 15 hour flight home from the IPPA World Congress in Vancouver, Matt reads and reviews the book, finding some really great insights from Professor Saad (AKA the Gadfather, AKA Dr Good Looks) who brings levity, fun, and playfulness whilst drawing on ancient tradition, evolutionary theory, and academic literature. As a result, there's something for everyone, even those fully across the wellbeing and positive psychology literature. The unexamined life is not worth living, and Professor Saad provides 8 timely prompts for introspection and reflection to live with intention towards a good life.
Let us know what you think! Accurate review or severe jet lag - you be the judge!
