ATL, are you ready for what’s about to happen in June 2026?In this episode, Deanna breaks down the massive economic wave coming to Atlanta as the FIFA World Cup lands at Mercedes-Benz Stadium, and why entrepreneurs, creators, and small business owners need to prepare right now.
After hearing a powerful clip from Aristotle Investments discussing hedge funds, tourism redesign, and the future of downtown ATL, Deanna digs into the real numbers:🏟️ 300,000+ visitors💸 $503M in projected economic impact🌍 Global attention on the city📈 High–spend tourism and exploding demand
But the opportunity doesn’t stop at hospitality. From pop-ups to curated experiences to B2B partnerships, this episode shows how any business can capitalize on the World Cup, if you understand how to position yourself.
Then Deanna shifts gears into what every business owner needs before chasing these opportunities: a contract.She breaks down real-world examples from influencer deals to Beyoncé-level NDAs to service agreements. She explains the clauses, protections, and behind-the-scenes business moves that keep your money (and reputation) safe.
To close things out, Deanna shares a powerful branding lesson inspired by 50 Cent’s Vitaminwater deal, which serves as a reminder that sometimes the difference between $0.59 and $2.89 isn’t the product… It’s the brand.
If you’re an entrepreneur who wants to make 2026 your most profitable year, this episode is your blueprint.
Press play and prepare your business for the global stage.
