On this episode of the Down To Fitness Podcast, hosts Dayton McPherson and Kyle Radune dive into the concept of "revenue per member," also known as the Dayton Squeeze. They discuss the importance of focusing on quality over quantity when it comes to clients, emphasizing the idea of getting clients to invest more time and money in their fitness to achieve better results. The hosts provide insights on how personal trainers can create value for their clients through various fitness services, such as personal training, small group training, and nutrition counseling. They challenge the notion that asking clients to invest more is about "squeezing" more money out of them, explaining that it's about delivering the best results and ensuring that clients are getting the most out of their fitness journey. Stay tuned as Dayton and Kyle share their first-hand experiences and valuable tips for personal trainers looking to elevate their services and help clients achieve their fitness goals.
01:16 Maximize revenue by focusing on dedicated clients.
04:26 Progress clients to invest more in training.
07:01 Quality service requires investment in your goals.
11:26 Weight loss and strength training takes time.
14:52 Sell memberships, start with personal training, expand.
16:09 Convincing clients to invest in results.
21:16 Encourage protein and exercise for more clients.
22:58 Feeling better, all good. Thanks, see you!
personal trainers, fitness professionals, Pokemon, Pokemon Go, gyms, small group training, nutrition counseling, supplements, membership, revenue per member, Dayton Squeeze, investing, clients, training, consultations, big box gym, rapport, results, quality clients, session, money, pull-ups, strength training, weight loss, small group classes, sales commission, supplements education, calcium, energy, flexibility, stretching.
