In this episode, Jess Bahr and Sandra Polak discuss the importance of UTM tracking, gamification in employee advocacy, data reporting, and RevOps. They also talk about their experiences with marketing analytics and project management tools.
Guest Info:
Sandra is an experienced and data-driven, B2B Saas marketing leader based in New York City. Born and raised in the Netherlands, she has been working in marketing for 10+ years, specializing in the B2B SaaS industry, scaling startups, building out data-driven marketing teams, and crafting inbound channels and partnerships.
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