On this episode of #MarketersTalking, join Aubrey Miller-Schmidt as they delve into the world of brand reputation management, crisis communication, and customer loyalty strategies. Learn from real-life examples how companies turn PR challenges into positive customer experiences and navigate unexpected marketing mishaps effectively. Discover the power of authenticity, humor, and humanizing brands in challenging situations. Gain valuable insights on pricing strategies, maintaining customer loyalty during crisis, and successful rebranding efforts. Dive deep into the discussions around marketing, branding, and public relations in this enlightening conversation.
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Where to find Aubrey:
LinkedIn: https://www.linkedin.com/in/aubreymiller
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Where to find Jess:
X: https://twitter.com/putapixelonit
LinkedIn: https://www.linkedin.com/in/putapixelonit
TikTok: https://www.tiktok.com/@marketers-talking
Instagram: https://www.instagram.com/putapixelonit/
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Want to join the podcast?
https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/
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In this video we chat:
00:00:01 Opening Discussion
00:00:48 Turning PR Challenges into Opportunities
00:02:31 Mistakes in Email Communications
00:03:37 Turning Mistakes into Positive Customer Experiences
00:05:08 The Importance of Forgiveness in Marketing
00:07:10 Handling Marketing Mishaps: Strategies and Preparation
00:09:24 Preparing for Crisis Management
00:11:04 Importance of Streamlining Decision-Making in Marketing during Crisis
00:12:16 Opportunities for Repositioning in Marketing and PR
00:14:29 Connecting with Audiences through Authenticity and Humor
00:15:22 Humanizing Brand Responses in Challenging Situations
00:16:12 Understanding Customer Reactions to Price Increases
00:18:06 Importance of Brand and Customer Loyalty in Pricing Strategies
00:19:05 Strategic Pricing in Response to Competitors
00:19:31 Costco's Pricing Strategy
00:21:01 Maintaining Brand Loyalty During Crisis Situations
00:22:07 Discussion on Successful Marketing Campaigns
