In our second episode of "Franchising Uncut" a spin-off of TUYFS, we sit down with Jon Sully, David Lindsay and Bruce Mcfarlane and delve into the hot topic of franchise growth.
This week, we delve into a highly debated topic within the franchise industry: franchise recruitment. Join us as we navigate the challenges, explore the concept of constructing a franchise persona, and transition from relying on intuition to adopting a data-driven approach.
Additionally, we touch upon the modest difference between the average expenditure on franchise recruitment, standing at an average of $8,000 AUD for BDC and $18,000 AUD in America.
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