In episode 55 of the Tell Us Your F’ing Story podcast by BDC Partners, Tom Elliott, CEO of Hog’s Breath Cafe, shares his career journey from a football-loving kid in South London to a leader in the Australian franchising space. After moving to Queensland at age 12, Tom’s early experience in hospitality and marketing led him into franchising, where he held key roles at Retail Food Group (RFG) across brands like Donut King and Gloria Jeans.
He eventually oversaw company stores nationwide, doubling the portfolio in a year and leading major campaigns like National Donut Day. Now at Hog’s Breath Cafe, Tom is steering a brand turnaround—rebuilding franchisee relationships, modernising operations, and preparing for sustainable growth with smaller, tech-enabled store formats.
He emphasises transparency, strategic planning, and strong partnerships as core to franchise success in today’s climate.
Learn more about Hog’s Breath Cafe here: https://www.hogsbreath.com.au/
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Contact the BDC team to see how we can help.Learn more about BDC Partners: https://bdcpartners.com.au
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