In episode 56 of the Tell Us Your F’ing Story podcast by BDC Partners, Hilarie Legg, Franchise Operations Manager at World Gym Australia, shares her journey from a sport-loving kid in New Zealand to a leader in the global fitness franchising sector.
Growing up in a family business, Hilarie developed a strong work ethic that carried into her early career as a personal trainer and gym manager, before venturing into entrepreneurship with her own juice bar. She later moved into multi-site fitness management and franchise leadership roles, including at Body Fit Training (BFT), where she supported franchisees across Queensland and New South Wales.
Now at World Gym, one of the most iconic fitness brands, Hilarie is focused on strengthening systems, supporting franchisees, and driving long-term success through consistent processes, open communication, and data-driven decision making. She highlights the importance of growing carefully, investing in staff development, and fostering strong franchisor–franchisee partnerships.Her story underscores the value of resilience, teamwork, and strategic leadership in building thriving franchise networks.
Learn more about World Gym: https://www.worldgym.com/
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