In this conversation, Zak, Matt, and David Hunsaker discuss the release of Apophis' new album, 'Black Rock', exploring its evolution, creative process, and the collaborative efforts involved in its production. They delve into recording techniques, the importance of market testing through platforms like SoundCloud, and the personal insights that shape their artistic journeys. Hunsaker emphasizes the need for artists to create authentically and to embrace the challenges of the music industry while remaining true to their craft.
