Description

How do you attract top sales talent? Chris Do believes that if you get your culture right, everything else will follow.

Do's company, The Futur, is looking for a few pirates and rebels to challenge the current education system - they work with leaders to be creative and with creatives to run their businesses better.

Being clear about your mission and, more importantly, your identity and beliefs is the cornerstone to building an excellent company for which talented people want to work.

Sales Tales Episode 15 - Chris Do - "Cultur" Attracts Top Talent

In this episode, you will learn:

1. Living your beliefs through actions - and how this attracts the right new people to your company.
2. Why you are your company's best salesperson.
3. Why creatives get so many things about selling RIGHT.
4. Bringing brutal honesty to your conversations.
5. About building up a repository of great questions to ask.

Chris reminds us that a prescription without a diagnosis is called malpractice in the clinical space. In selling, it's just as big a crime.

Today's Food from the Road segment features Joe's Kansas City BBQ - try the Z-Man Sandwich!

For more on the Coffman Group

www.coffmangroup.sandler.com

For more on Joe's Kansas City:

https://www.joeskc.com/

For more on The Futur:

https://www.thefutur.com/

For more on Delivering Happiness (the book mentioned in this episode), https://www.deliveringhappiness.com/