Description

Have you ever lost a sale to someone you haven't met? 

Josh and Dave relive some of their most significant sales fails, focusing on reaching decision-makers.

Often, in our sales process, we reach a point where we lose line of sight to the pursuit, only to find out later that what we thought was a done deal was ruled out weeks ago by..."Mr Wizard."

In this episode, you will learn:

1. Six questions to ask to uncover how your prospect makes decisions.
2. Why selling technology has unique challenges to reaching decision makers.
3. Tips for helping your prospect lay out the course for closing your next deal.

Today's Food from the Road segment features Casino El Camino in Austin, TX. Try the Amarillo Burger!

For more on the Coffman Group

www.coffmangroup.sandler.com

For more on Casino El Camino:

https://www.austinmonthly.com/casino-el-camino-remains-the-punk-stalwart-of-sixth-street/