Description

Joe Ingram helps salespeople get that next deal. He says that people don't always need to like us to buy from us.

He teaches us that getting people to like us is secondary to building trust. To build trust, you've got to get results.

Joe tells an epic story about the mental shift that happened to him when calling on a prospect in the automotive industry.

In this episode, you'll learn:

• A framework that you can use as a compass to tell if you're on the right track to results and trust.
• How new behaviors come out of new convictions.
• Why trying to make friends in the sales process will cost you money.