Description

In this episode of Sales Tales, Dave and Josh examine the function of business development within the wider sales org.

You could say BD is the hardest role in sales.

At the same time, many organizations struggle with culture and keeping their roles stocked with talented people who can execute consistently.

Why is that?

In this episode, learn:

• Why the BD role is so important.
• Why we don't treat BD like it's important.
• Ways to rethink your approach to the culture of business development.