Description

Learn from two former Sales VPs - Josh Shirley was VP of Sales for a software company, and David was not only a VP of sales but also sold trade show space and sponsorships - he's seen trade show selling from multiple angles.

They've made many mistakes and left lots of money on the table. In this episode, you'll learn:

1. How trade show selling begins WAY before you set up the booth.
2. To be approachable at the show and not scare prospects away - you may be surprised at what does!
3. Ways to break through the 'conference high' and get meetings to stick to your calendar.
4. Sticking to your plan means avoiding distractions and being true to your mission.

Today's Food from the Road segment features Casa Guadalajara in old town San Diego.

For more on the Coffman Group

www.coffmangroup.sandler.com

For more on Casa Guadalajara:

https://q39kc.com/blog/curbside-pickup/