Unlocking the Secrets of Perception Shifting Through Design using Sensory Juxtaposition.
Perception is how our brain interprets sensory information. Sensory juxtaposition is a powerful design tool to amplify perception for greater impact. By juxtaposing sensory qualities like light and dark, color, room scales, and acoustic treatments, designers can make spaces seem bigger, brighter, louder.
Stock Music provided by four_track, from Pond5
Images and video by:
Kayahara, Nobuyuki (2003). Silhouette Illusion. Procreo Flash Design Laboratory, CC BY-SA 3.0
Photo by Abeer Zaki on Unsplash
Stock footage provided by olga_gl, from Pond5
Photo by Isaac Quesada on Unsplash
Photographs in the Carol M. Highsmith Archive, Library of Congress, Prints and Photographs Division. Gift and purchase; Carol M. Highsmith; 2011; (DLC/PP-2011:124).
Library of Congress
The U.S. National Archive
References:
Barrett, L. F. (2017). How emotions are made: The secret life of the brain. Houghton Mifflin Harcourt.
Lipatova, O., & Campolattaro, M. M. (2016). The Miracle Fruit: An Undergraduate Laboratory Exercise in Taste Sensation and Perception. Journal of undergraduate neuroscience education : JUNE : a publication of FUN, Faculty for Undergraduate Neuroscience, 15(1), A56–A60.
Bernal, B., Guillen, M., & Marquez, J. C. (2014). The spinning dancer illusion and spontaneous brain fluctuations: an fMRI study. Neurocase, 20(6), 627–639. https://doi.org/10
Troje, N. F., & McAdam, M. (2010). The viewing-from-above bias and the silhouette illusion. i-Perception, 1(3), 143–148. https://doi.org/10.1068/i0408
Philip Johnson, Chapel of St. Basil, Houston
James Turrell, The Light Inside
Frank Lloyd Wright, Frederick C. Robie House, Chicago
Frank Lloyd Wright, Taliesin West, Scottsdale, Arizona
Le Corbusier, Unite d' Habitation, Marseille, France
Maria Cole for Davis Partnership, Anchor Center for Blind Children, Denver
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