In this conversation, John Shuman, the founder of Lattimore Physical Therapy, discusses the growth and evolution of the company over the past 25 years. He talks about the changes in the sports PT industry, including the shift from modalities to evidence-based practices. He also highlights the importance of creating a positive and vibrant clinic environment and the value of treating employees well. The conversation touches on the expansion of Lattimore through acquisitions and the emphasis on providing physical therapy close to home. In this conversation, Charlie reflects on his role as a physical therapist and the importance of making patients feel better. He emphasizes the art of physical therapy and the need for therapists to be positive and uplifting. Charlie also discusses the challenges in the field, including breaking stigmas about exercise and dealing with reimbursement rates. He highlights the importance of trust and building relationships with patients. The conversation also touches on the growth and success of Lattimore Physical Therapy over the years, the importance of taking care of oneself, and the future of the company.