Today’s guest on the show is Nora Marsh, the Director of Marketing at CareMessage. CareMessage is the largest patient engagement platform for underserved populations in the United States.
Nora leads strategy development for communicating product value as well as efforts to generate demand among new customers and support customer retention. Nora's background in healthcare marketing is broad and deep. She spent 15 years in advertising and communications for pharmaceutical products, medical devices and over-the-counter health products before pivoting to product marketing for healthcare technology tools. Currently, Nora is focused on bringing her expertise and knowledge to help improve access to healthcare and equitable health outcomes.
Today Nora talks about the challenges of shifting from agency account management to product marketing in a corporate setting, recommended resources to build a successful career in product marketing, and what it takes to become a successful product marketer.
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