What does it take to come up with better brand names? 
In this episode, we'll be talking with Rob Meyerson about a fascinating topic which is brand naming process.
Topics:
✔️ Naming Brief
✔️ Shortlisting Name Candidates
✔️ Preliminary Trademark Screening
Here's a little bit of an introduction to our guest in this episode.
Rob is a brand strategist and Founder of Heirloom, which is an independent brand strategy and identity firm. And prior to launching his own firm, he was a Global Head of Brand Architecture and naming at HP (Hewlett-Packard), and also held Strategy Director Roles at several leading international brand consulting firms.
He has written about brand strategy and brand naming for leading publications: such as TechCrunch, Business Insider, The Guardian, Venture Beat, and Branding Strategy Insider. And Rob also hosts How Brands are Built which is a popular branding podcast and blog. So, basically, Rob is a strategist with a strong focus on brand naming.
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PS. In the next episode, I interview Mark Pollard and we talk about Brand Strategy Framework—Stay tuned! 🔔
