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In this episode Brian continues discussions on the importance of the One Week Challenge with Joe Desena founder and CEO of Spartan, one of the world’s leading endurance sports brands. He’s also the New York Times best-selling author of the book 10 Rules for Resilience: Mental Toughness for Families, and the host of the new CNBC show No Retreat Business Bootcamp and The Spartan Up Podcast.

Link: https://www.youtube.com/watch?v=HJOheRequTY

Joe’s One Week Challenge:

Show Up Early - On Time is Late - When You Show Up - Be 15 Min Early

Make Yourself Invaluable - Go Above & Beyond -

Cleaning The Pool, Straighten Up The Lawn, The Shed - Do 1% More

The Money Will Come - Don’t Have Your Hand Out Asking For Money

Wake Up at 5:15am or Earlier - Get A Sweat On, 5Min or 5 Hours & End It With A Cold Shower

Only Eat Between 9-5pm

30 Days - A New Human Being

One Week Challenge is presented by the tactical and fitness apparel brand Ten Thousand. Ten Thousand makes the highest quality, best-fitting, and most comfortable training shorts in the game.

Link: https://www.youtube.com/watch?v=fwjFQFKfzIY

Brian Cain, MPM, the World’s leader in Mental Performance Coaching brings you practical tips, techniques, stories, strategies, meditations and motivations every day that you can use to close the gap from where you are to where you want to be with The Mental Performance Daily Podcast.  

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Link: https://docs.google.com/spreadsheets/d/1qZ_3jqFJmt0bOP8ot08e-1SZIUJ-LJgGy-RJXmKkUT8/edit?usp=sharing

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