Description

chelle body is a no-fuss, simple ingredient body care brand created to make everyone feel great in their own skin. chelle body launched in 2022 and is growing rapidly. The team has been featured in publications like GirlBoss, The Quality Edit, Vitadaily and more! They're on a mission to create unique body care products that make an impact on your body after the first application.

In this episode, Abbey chats with founders Rashel Hariri and Gloria Chik about:

• How chelle started from a simple sharing of exfoliation secrets among friends.
• Challenges they faces in the early stages of developing their product and doing user testing.
• How to be smart when starting small as an entrepreneur.
• Why diversity is important for the beauty, skin and body care industries and how they celebrate culture and community at chelle.
• Working together as co-founders.

Follow chelle on Instagram: @chellebody

Shop their Deep Exfoliation Kit: https://www.chellebody.com/

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You can find the full episode show notes and more ecommerce advice at https://wayfarerdesignstudio.com/blog.