Description

augustnoa is a backpack brand that merges style, comfort and sustainability. Each of their backpacks are made from plastic recycled bottles, inside and out. They are also outfitted with YKK zippers, custom oversized hardware, vegan leather interior trim and padded back and shoulder straps. Since launching, augustnoa has been featured on Good Morning America, Who What Wear, ABC and more.

In this episode, Abbey chats with founder Ally Lei about:

• Why she decided to design her own backpack (even though it wasn’t something she’d ever done before)
• Going through hundreds of iterations during product development
• Sticking to your vision when working with manufacturers and making sustainability a priority
• How sharing videos on Tiktok led to their product being featured on Good Morning America

Follow augustnoa on Instagram and Tiktok

Shop their sustainable backpacks: https://augustnoa.com/

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You can find the full episode show notes and more ecommerce advice at https://wayfarerdesignstudio.com/blog.