Description

Hella Awkward is a card game for the awkward conversations you’ve been meaning to have. Each card serves as a deep conversation starter to spark unforgettable experiences of connection, laughter and fun, one awkward conversation at a time. Since launching, Hella Awkward has been featured in Essence, Buzzfeed and Health Magazine. And their card games are now available through Target, Walmart, Amazon & Urban Outfitters!

In this episode, Abbey chats with co-founder Brittane Rowe about:

• How downtime during COVID and weekly FaceTimes with family sparked the idea to create a card game that invites people to have deeper conversations
• The first steps Britt and her co-founders had to take to bring Hella Awkward to life + some launching mistakes that they made
• How they got their products in big retailers like Target and tips to help you prepare for that transition
• How Hella Awkward has approached marketing to keep building the hype around their product

Follow Hella Awkward on Instagram and TikTok

Shop their card games at hellawkward.com!

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠wayfarerdesignstudio.com/resources