In this episode of the On The Mark Financial Forum, Mark Maimon interviews Rachel Keller, VP of Sales and Marketing at Catalyst Senior Living. They discuss the importance of lead management in the senior living industry, the role of financial advocacy, and the need for empathy in conversations with families seeking senior care. Rachel shares insights on how Catalyst helps communities improve occupancy rates through effective lead management and financial support, emphasizing the emotional nature of these conversations and the necessity for compassionate communication.
