On this episode of Tough Stuff, Shannon shares the reality of starting a brick-and-mortar business during a pandemic, the significance of online marketing strategies for offline businesses, and the art of combining her passion with practical insights to achieve exceptional growth. Plus, we get personal, discussing the dynamics of working closely with a spouse and finding balance between professional collaboration and personal life.
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⏱️ TIMESTAMPS
00:00 Passion for coffee led to successful new venture.
06:08 Online marketing, influencer outreach, and strong opening.
07:36 Anticipation, fear, and uncertainty of business launch.
10:53 Balancing business roles, dividing responsibilities for efficiency.
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✦ Today’s Guest: Shannon Matson ✦
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