Would you swap your fine wine for a bottle of water?
In this episode, Ravi Kurani sits down with Ana Livi, Partner at O Amazon Air Water, to discuss a water source you’ve likely never heard of: the "breath" of the Amazon trees.
Deep in the rainforest, O Amazon uses Atmospheric Water Generators (AWG) to harvest humidity from the "Flying Rivers" of the Amazon, creating a luxury water that sells for over €100 a bottle. Ana explains how this unique business model allows them to operate off-grid without cutting down a single tree, turning the preservation of the forest into a high-end asset.
We also dive into Ana’s unique role as an "Energy Consultant" for the company, where she uses her background in humanitarian aid and spirituality to align business decisions with the invisible "energetics" of the rainforest.
We cover:
The Technology: How to make water from air in the middle of the jungle.
The Design: The rescue jaguar that inspired their iconic bottle.
The Market: Why water sommeliers call this the "celebration" water.
The Energy: Managing a company through spiritual alignment and "corporate energetics".
Movie Recommendation:Ana recommends Symphony of the Soil (referenced as the film about the "30cm layer of soil") for anyone interested in the fragility of our planet’s life support systems.
LiquidAssets: liquidassets.cc
Amazon Air: https://www.oamazonairwater.com/
