"The problem with water wasn't technical. The problem was water was all around consumer issues, accessibility, affordability..."
It is a no-brainer that clean water is a fundamental necessity for a healthy life, however, so many people do not have access to this. In this episode of Liquid Assets, host Ravi Kurani speaks with Jonathan Levine, co-founder and CEO of Folia Materials and President of Folia Water, about providing affordable clean drinking water in developing countries.
Jonathan explains how Folia creates a 20-cent antimicrobial water filter made of silver-coated paper and by pricing it like a can of soda rather than an expensive appliance, they aim to make safe water accessible for low-income consumers. He discusses the business model of partnering with major distributors to reach customers through existing grocery supply chains and talks about the challenge of convincing investors there are profits in water technologies.
Interested in social business in emerging markets - this episode is for you!
What you'll hear in this episode:
Jonathan recommends you read Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think
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