"Trust, understanding, and quality are the cornerstones of successful sales in the world of water testing"
Exploring the intricacy of water treatment and customer engagement, this episode of Liquid Assets delves into the crucial role of technical expertise and relationship-building in navigating the complex waters of the water industry. Host Ravi Kurani engages with Chris Golden, Senior Director of Sales at Taylor Technologies, exploring his diverse experiences in the water industry. Golden recounts his journey from a chemical engineering graduate to a seasoned professional in industrial water treatment, sales, and marketing. His tenure at prominent companies like Ecolab, Nalco, and Taylor Technologies highlights his adeptness in aligning products and solutions with customer needs. Golden emphasizes the importance of customer understanding and trust in technical sales, advocating a consultative approach.
Delving deeper, the conversation shifts to the specifics of water testing and treatment. Golden shares his in-depth knowledge of balancing water chemistry in various environments, from swimming pools to industrial settings. He underscores the significance of precise water testing in maintaining equipment health, ensuring public safety, and enhancing the effectiveness of chemical treatments. Golden’s blend of professional anecdotes and practical advice offers invaluable insights for entrepreneurs and professionals in the water industry, making this episode a must-listen.
What you'll hear in this episode:
Chris recommends you read The 6 Types of Working Genius
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