Description

"PFAS are known as the forever chemical because they don't degrade. They don't degrade in the environment, and they don't degrade in your body."

PFAS chemicals are an emerging environmental threat, yet these toxic "forever chemicals" persist worldwide. In this episode of Liquid Assets, host Ravi Kuranispeaks with Julie Bliss Mullen, founder of Aclarity, a startup tackling PFAS contamination. Julie shares her journey from researching PFAS during her PhD to becoming an entrepreneur. She explains how novel electrochemical systems can destroy PFAS compounds at landfills and industrial sites to prevent further pollution. Julie also discusses key lessons around focusing on customers, rapid prototyping, and finding advocates. With evolving regulations driving momentum, companies like Julie's aim to scale up sustainable technologies that eliminate PFAS from water sources. Overall, an inside look at innovative solutions and business models addressing the urgent PFAS crisis.

What you'll hear in this episode:

• Dive into an enlightening conversation that unravels the intricacies of PFAS in water treatment.
• Trail on Aclarity Water's transformative journey, witnessing its evolution from a budding idea to a beacon in water purification.
• Understand the pivotal role of strategic focus in technology and market strategy, a theme that resonates deeply throughout the episode.
• Gain insights into the broader implications of PFAS, emphasizing its environmental and public health urgency, and look ahead at Aclarity's future aspirations.

Julie recommends you read Who: A Method for Hiring by Geoff Smart and Randy Street and The Lean Startup by Eric Reis

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Music by ⁠Oleksii Kaplunskyi⁠ from ⁠Pixabay⁠ & Sponsored Amazon Affiliate link