Description

Did you know that the water industry is grappling with a looming talent crisis that threatens critical services we take for granted every day? With seasoned professionals nearing retirement and a disheartening lack of newcomers, this episode of Liquid Assets dives deep into the root causes and innovative solutions to this pressing issue. Ravi Kurani hosts Max Fraser-Krauss, a water industry recruiter from Charlton Morris, as they dissect the recruitment challenges and brainstorm actionable strategies to close this generational talent gap.

The discussion uncovers the unique dynamics shaping the water industry's workforce. From the high demand for municipal operators to the role of flexible work arrangements and cutting-edge technologies like digital twins, it explores how to attract and retain the next generation of water professionals and it also highlights how Gen Z’s eco-conscious mindset can be leveraged and why the industry’s storytelling is key to attracting new talent.

This episode not only identifies challenges but also sparks hope with innovative ideas like gamification and redefining work cultures. Whether you're curious about water’s pivotal role in combating climate change or looking for inspiration to solve retention challenges in any industry, this episode offers something valuable.

What You’ll Hear in This Episode:

1. The Talent Gap Defined: Why the water industry faces a massive shortage of skilled workers.
2. The Generational Challenge: Insights into why Gen Z could be the solution—and the roadblocks standing in the way.
3. Technology’s Role: How innovation can make water industry jobs more attractive and efficient.
4. Retention Strategies: What’s missing in workplace culture, pay, and recruitment that causes talent to leave.
5. Long-Term Solutions: Gamification, education, and messaging to spark interest in water careers early.
6. Real-Life Stories: Anecdotes from Max’s experience recruiting in water and lessons from other industries like oil and gas.

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