"2 billion people, one in four, live without access to clean water, with women and girls spending 200 million hours every day walking miles for it."
New York Fashion Week features cutting-edge clothing against a backdrop of glitz and glamor. But behind the scenes, millions of women and girls walk miles daily to secure basic water needs. The contrast between catwalks in the spotlight and walks for water in the shadows inspired the Runway for Water campaign.
This powerful initiative from Water for People aimed to grab attention and underscore the urgency of the global water crisis. As Katherine Williford, Chief Growth Officer, and host Ravi Kurani discuss in this episode, the campaign video spotlights Indian women fetching water while dressed in traditional outfits, overlaid with fashion show music. This stark juxtaposition highlights an often overlooked yet critical factor undermining basic rights, health, and advancement worldwide.
Beyond the creative concept, Williford explains Water for People’s innovative model to drive progress on universal access through collaboration, monitoring, and adaptation. With substantial funding gaps persisting, Runway for Water also calls for more influential voices to advocate around this human rights issue impacting billions daily.
What you’ll hear in this episode:
Katherine recommends you read Dare to Lead by Brene Brown.
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