Sales isn’t just about closing deals. It’s about building real relationships.
In this episode of Let's Talk Business, I explore how business owners and advisors can create long-term value through trust, empathy and consistency.
Because the best sales don't always come from the hottest leads.
What we cover:
The difference between need and desire in the sales process
How to stay top of mind without chasing every lead
Why strong networks are often built in the quiet years
Real examples of trust turning into opportunity
The link between goodwill and long-term business value
If you're trying to grow your business and your sales pipeline, this conversation will remind you what actually works.
