Episode 56 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Timestamps:00:00 - Introduction
03:38 - How do you differentiate your company in the crowded & highly competitive digital marketing industry?
12:46 - Sukanya's journey from HR to marketing
20:15 - What is the significance of organic social media in today's digital landscape?
26:55 - Approach towards marketing via expos
28:38 - The actual customer oriented approach in marketing
30:08 - Actual influence of an influencer
38:50 - Actual deliverables for an influencer
40:08 - Reach vs Effectiveness of an Influencer
43:06 - How do you balance between organic & paid social media?
48:20 - Being choosy when selecting clients
50:00 - What are the key elements of a successful organic social media strategy?
57:58 - In the ever-evolving world of social media algorithms, how can businesses stay ahead and maximize their organic reach?
01:03:32 - Can you share some common mistakes businesses make in their organic social media approach and how to avoid them?
01:05:38 - Should a digital marketing consultant or agency market themselves as an expert in a particular industry?
01:10:02 - Having a process of who to work with beyond commercials
01:10:43 - Can you share any upcoming trends in organic social media?
01:12:06 - Conclusion
Sukanya Chatterjee's Socials -
LinkedIn - https://www.linkedin.com/in/sukanyasarkar/
Instagram (Encompass Ideas) - https://www.instagram.com/encompass_ideas/
#marketing #media #organicsocialmedia #socialmediamarketing #nikhilkumarmarketing #mipodcast
