Show Notes:
In this episode of the Beyond Beauty Podcast, Kimberley Ho, co-founder and CEO of Evereden, shares her journey from a career in finance to launching a global, non-toxic skin, hair, and self-care brand that's safe for moms and their kids. She discusses her entrepreneurial path, the challenges of scaling a brand, the importance of clean ingredients, and how to market to younger generations. Kimberley also highlights the value of understanding and connecting with Gen Z and Gen Alpha consumers.
About Kimberly:
Kimberley Ho, co-founder and CEO of Evereden, the global clean beauty brand redefining generational skincare, haircare, and color cosmetics for Gen Z, Gen alpha and millennial moms. Kimberley’s journey blends growth expertise, beauty industry disruption, and a deep understanding of engaging Gen Zalpha and millennials with purpose-driven entrepreneurship.
As a former investor in personal care brands, Kimberley saw firsthand how many so-called “clean” skincare products weren’t as safe or effective as they claimed. Determined to change this, she built Evereden from the ground up with dermatologist-developed, science-backed formulations for every generation in their own labs, for babies to teens to parents. Today, Evereden is not only profitable (a rarity in beauty) but is also leading the way in Gen Alpha and Gen Z engagement, ensuring that young consumers are protected through ethical content creation and rigorous safety standards.
Timestamps:
Podcast Introduction (00:00:09)
Overview of the Beyond Beauty Podcast and introduction of Kimberley Ho, co-founder and CEO of Evereden.
Kimberley's Origin Story (00:01:43)
Kimberley shares her transition from finance to founding Evereden, driven by a passion for clean skincare.
Challenges of Entrepreneurship (00:04:21)
Discussion on the difficulties of scaling a business compared to starting one, reflecting on market changes.
Transition from Corporate to Startup (00:05:03)
Kimberley describes her leap from Goldman Sachs to entrepreneurship.
Navigating Entrepreneurship (00:06:33)
Insights on the challenges and rewards of entrepreneurship, including decision-making in uncertain environments.
Learning About Skincare (00:10:52)
Kimberley shares her journey of acquiring knowledge about skincare formulations and ingredient safety.
Curiosity and Problem-Solving (00:14:11)
The importance of curiosity and seeking expert advice in navigating entrepreneurship challenges.
Marketing to Gen Alpha (00:15:14)
Discussion on understanding and marketing to Gen Alpha, highlighting their unique consumer behaviors.
Gen Alpha's Skincare Interests (00:18:58)
Insights into Gen Alpha's desire for skincare education and their evolving purchasing power.
In-House Lab and Product Development (00:21:24)
Explores the benefits of having an in-house lab for quicker and better product innovation.
Leadership and Team Building (00:25:30)
Covers the challenges of hiring and managing a team in a rapidly evolving business landscape.
Authentic Leadership Style (00:27:48)
Kimberley shares her journey to finding an authentic leadership style.
Advice on Overcoming Imposter Syndrome (00:30:18)
Discusses the importance of self-acceptance and rejecting feelings of being an imposter.
The Future of AI in Beauty Marketing (00:34:16)
Explores how AI can revolutionize marketing strategies in the beauty industry.
Vision for Evereden's Future (00:36:54)
Kimberly expresses her excitement about becoming a leading multi-generational skincare brand.
This podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.
https://dillie.com/
