Summary
In this episode of Fintech Fridays, Brian Vieaux interviews Mike Ferraci, the founder of Red Button Media, about the recent changes on LinkedIn and the importance of consistent video content.
Mike shares that LinkedIn has introduced a new video feed and a video tray, making it easier for users to discover and consume video content.
He emphasizes the need for businesses to create video content with the intention of building relationships and connecting with new audiences.
Mike also discusses his personal journey of starting Red Button Media and the challenges he faced in building a successful business.
The episode concludes with Brian and Mike highlighting the value of collaboration and the importance of saying yes to opportunities.
Takeaways
LinkedIn has made significant changes to its platform, including the introduction of a new video feed and a video tray, making it easier for users to discover and consume video content.
Creating consistent video content on LinkedIn is crucial for building relationships and connecting with new audiences.
Starting a business and building it from scratch requires perseverance, adaptability, and the ability to learn from experimentation.
Collaboration with good people and saying yes to opportunities can lead to positive outcomes and personal growth.
Sound Bites
"LinkedIn has made a huge push to video in the last 30 days."
"Creating video is not just a strategy, it's about building relationships and connecting with people."
"Yesterday, I posted a video on LinkedIn for the 500th day in a row."
Chapters
00:00 Introduction and Background
01:01 The Evolution of Video on LinkedIn
03:41 The Power of Consistent Video Content
07:49 Building a Business: Challenges and Lessons
16:27 The Value of Collaboration and Saying Yes
21:27 Conclusion
