Description

Summary

In this episode of FinTech Fridays, Brian Vieaux and Stephen Cooley discuss the significance of mortgage advisor tools for loan officers, emphasizing the need for centralized resources in the mortgage industry.

They explore the 95-5 rule in technology sales, highlighting that only a small percentage of the market is actively seeking solutions.

The conversation underscores the importance of understanding market dynamics and leveraging available tools to enhance business operations in the mortgage sector.

Takeaways

• Mortgage advisor tools are essential for loan officers.
• There is a significant thirst for information in the industry.
• Only 5% of the market is actively shopping for solutions.
• Understanding the 95-5 rule can reshape marketing strategies.
• Centralized resources can help loan officers improve their business.
• The platform serves as a comprehensive directory for service providers.
• Loan officers should start their technology search at mortgage advisor tools.
• Active loan officers are looking for effective CRM solutions.
• The market is still active despite fluctuations in the economy.
• Providing a shopping list of potential customers is a game changer.

• The 95-5 Rule: A New Perspective on Sales
• The Future of Mortgage Technology and Sales

Chapters

00:00 Introduction and Overview of Mortgage Advisor Tools

01:09 The Importance of Mortgage Advisor Tools for Loan Officers

08:34 Understanding the 95-5 Rule in Technology Sales

13:14 Conclusion and Future Insights