Annick Ireland became vegan in 2016 after adopting a greyhound from the Retired Greyhound Trust and making the connection between the pets we love and all other animals. Wanting to also wear her values, she searched far and wide for stylish, high quality vegan fashion that was sustainable too – and struggled!
However, after many hours, days and months spent on the internet and Instagram, she discovered that a wealth of beautiful vegan fashion brands were out there, but they were hard to find. So with a background in marketing and business, she realised she could combine her passions by bringing together the best and most beautiful vegan products in the world, and make it easy for others to discover and buy them.
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