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What are the main differences between Universal Analytics and GA4? Listen to our Paid Media team talk about what's changed, their pros and cons, as well as how to make the most of the new analytics platform.

#googleanalytics #ga4 #performancemarketing #google #marketingpodcast

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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.