John Soden is CEO of Death Valley Whiskey. After his time in Clongowes he studied in Trinity, an MBA at UCLA and has spent his career in the drinks industry.
Soden’s previous roles include business unit director at Pernod Ricard, managing director at Castle Brands, and vice-president of strategy and development at The Macallan owner Edrington.
One of a number of brothers who went CWC , he left in 1983