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Description

In this episode of OverTime: The Podcast, Praka is joined by the incredibly talented Ahmed, known as @watchcollectivetwo on Instagram and YouTube. Content creator, podcaster, and a gentleman, Ahmed shares his journey into the world of watches—with a special focus on microbrands and indie watchmakers.

Wrist Check:

Topics Covered:

Getting Started in Content Creation
Ahmed discusses how he ventured into reels, photography, and video podcasting—focusing on microbrands. His breakout moment? The viral “Chain of Time” reel featuring Angles Watches.

The Dubai/Middle East Watch Scene
In a region saturated with luxury, Ahmed talks about where microbrands fit in, the growth of indie appreciation, and events like Dubai Watch Week and Perpetual.

Why Microbrands?
From what he loves to what frustrates him about microbrands, Ahmed dives deep—naming some of his favourites:

Collaboration Spotlight
Ahmed shares the story behind his collaboration with MECEXP—a Middle Eastern Steampunk-inspired timepiece.

What’s Next?
Ahmed teases future projects including more podcasts, content, and the MicroIndyCollective initiative.

Something Interesting:

Where to find him?

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