Most car buyers decide to purchase or repurchase an automotive brand based on trust. German car brands have always been dominant market players in luxury, reliability, safety, and trustworthiness among consumers. The South Korean automaker, Genesis, has become a hot luxury brand in the European Market, intimidating some of the biggest names in the business.
Dominik Kling (Head of Product Management at Genesis Motor Europe), a true advocate for customer within the company, discusses how the humble beginnings spiraled so rapidly into the realm of luxury. 💡
Besides, he also discusses the challenges that OEMs are facing right now in enticing customers to transition from traditional vehicles to the exciting realm of EVs – giving hints on how Genesis handles the issue.
The Screens Podcast
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🟢 Spotify: https://open.spotify.com/show/3goJQL7fnejackdabMXBJ2
🟢 Apple: https://podcasts.apple.com/us/podcast/the-screens-podcast/id1677498810
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🟠 Screens Studio - https://www.screensstudio.com/
▶️ For more in-depth analyses of infotainment systems, visit https://www.screensstudio.com/ , and subscribe to this YouTube channel!
🎙️ Host: Matt Sigers
🗓️ Coordinator: Hasyin Iqbal
🎬 Producer - Edit: Tomasz Cymerman
#thescreenspodcast #hmi
