WE INVITED CEM PERDAR EXPORT SALES MANAGER AT PAKMAYA, PAK HOLDING. IN HIS ROLE, CEM LEADS THE MARKET ENTRY AND EXPANSION OF PAKMAYA IN AFRICA. WE SPOKE ABOUT TRADE IN AFRICA, THE CHALLENGES AND THE SUCCESS OF INSTRUMENTS THAT SUPPORTS MARKET ENTRY/IMPORT AND EXPORT.
Brief on Cem:
Cem is the Export Manager of Africa and a market entry expert Pakmaya. Pakmaya is one of the top baker's yeast, bread improver, bread mixes and pastry products producers in the world. Pakmaya is a market leader in many countries and its products feature amongst the top three brands in almost more than 120 countries.
With an understanding of many market dynamics in Africa and being an active contributor to the conversation, Cem has a deep knowledge of what constitutes ease of trade.
