Zach sits down with Russ Higgins, President of Second Swing Golf, the largest used-club retailer in the U.S., to talk entrepreneurship, leadership, and how a college project became a nationwide golf business.
They discuss the story behind Second Swing’s rise, lessons from failure and rebooting a brand, and why humility and culture are the company’s secret weapons. Later, they dive into the science of club fitting, customer experience, and what’s next for golf’s growing industry.
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