In this episode of our WNY Changemakers series, we’re joined by Helana Shumway, Public Relations Coordinator for the Breast Cancer Coalition of Rochester (BCCR)—an organization that exemplifies the power of local action and unwavering compassion.
Helana shares how BCCR serves individuals in Western New York who are navigating breast and gynecological cancer diagnoses—not just through resources and advocacy, but through something even more powerful: hope. Whether it's one-on-one peer support, healing arts programs, or community education, every initiative is designed to uplift, empower, and remind survivors and their families that they are not alone.
What makes BCCR truly remarkable is its commitment to keeping everything local. Every dollar raised stays right here in our region, directly impacting our friends, neighbors, and loved ones. Their partnerships with local healthcare organizations, elected officials, and researchers only deepen that impact, making sure the voices of patients are heard—and centered—in the fight for better care and outcomes.
Helana, thank you for being a passionate advocate and a beacon of hope for so many in our community. Your voice and your work reflect the very best of what it means to be a changemaker.
Links referenced:
Breast Cancer Coalition ofRochester | Home
Helana’s Bio:
Helana Shumway is the Public Relations Coordinator atthe Breast Cancer Coalition. A Rochester native, Helana graduated from The Harley School in 2012, which will always hold a special place in her heart. She received her Bachelor's from Drew University in 2015, where she studied Spanish and Psychology, and later earned a Master's in Social Work from New York University. Helana is passionate about community engagement and empowering individuals and groups alike through storytelling and writtencommunications. At the Breast Cancer Coalition, she is dedicated to supporting the breast and gynecologic cancer survivor community. In her free time, she can be found eating vegan sweets, freelancing for local publications, and going for leisurely jogs around the city.
