Buyer personas and customer journeys are like a map and compass for your small business. Personas pinpoint your ideal customer, while customer journeys chart their path from discovery to becoming a loyal fan. By understanding these elements, you can craft targeted marketing, optimize your sales funnel, and deliver exceptional service - all to attract and retain happy customers, the fuel for your small business success.
Questions from Today’s Show on Online Buyer Personas:
Who is my ideal online buyer? (demographic details, interests, online behavior)
What challenges or pain points does my online buyer face?
How does my online buyer typically research products they are considering?
What are the different touchpoints in my online buyer's customer journey? (website visit, social media interaction, etc.)
Live-Stream Marketing Mastery for Business Success
Connect with Deborah Mitchell
YouTube - https://www.youtube.com/user/DeborahJayMitchell
LinkedIn - https://www.linkedin.com/company/deborah-mitchell-media-associates/
Instagram - https://www.instagram.com/deborahmitchellmediaassociates/
Facebook - https://www.facebook.com/DeborahMitchellMediaAssociates
Twitter - https://twitter.com/_DMMA
Chapters
00:00:00 Introduction
00:02:23 Connect with Us - Your Business in Digital
00:03:31 Recap - From Keyword to Creation: The Content Creation Checklist Guide
00:09:15 50 to 50 Campaign Update
00:16:37 Live-Stream Marketing Mastery for Business Success
00:28:17 Go Beyond the Likes - Dollars and Clicks: The Interplay between Finance and Digital Marketing Strategies
00:29:30 Who is my ideal online buyer? (demographic details, interests, online behavior)
00:38:10 What challenges or pain points does my online buyer face?
00:49:06 How does my online buyer typically research products they are considering?
00:53:57 What are the different touchpoints in my online buyer's customer journey? (website visit, social media interaction, etc.)
Connect with Your Business in Digital -https://www.linkedin.com/company/monivan-digital-marketing-solutions
