In this episode of DissedMedia: A Startup Story, Ben sits down with AI author, podcaster, and digital marketing expert Matt Rouse to answer one of the biggest questions of our time: Will AI take my job?
Matt breaks down what industries are truly at risk, why AI’s rapid acceleration is misunderstood, and how business owners and knowledge workers can partner with AI instead of fearing it. From the evolution of early computing to today’s exponential AI breakthroughs, this conversation goes deep into the future of work, automation, creativity, and what skills will matter most over the next five years.
Whether you’re an entrepreneur, marketer, educator, or simply trying to stay ahead of the curve, this episode offers clear, practical insight into leveraging AI to grow, not replace, your career or business.
📘 Learn more about Matt:
Book: Will AI Take My Job 2
LinkedIn: https://www.linkedin.com/in/matthewrouse/
00:00 – Welcome & Intro to Matt Rouse
02:10 – Early Computing, BBS Systems & Dial-Up Nostalgia
06:45 – The Evolution of AI: What’s Actually Changed
11:30 – Will AI Take My Job? The Real Answer
16:55 – Low-Level Knowledge Work & Automation Risks
22:30 – AI’s Exponential Curve (and Why We Misjudge It)
28:40 – AI in Video, Content, and Creative Workflows
34:10 – Academic Integrity, Education, & AI Cheating Myths
41:45 – The Future of Learning & Micro-Credentials
48:30 – How Small Businesses Should Use AI Today
55:00 – Matt’s Book, Tools, and Final Advice
AI replaces tasks, not whole careers—unless the work is entirely routine.
Jobs involving judgment, creativity, oversight, or complex decision-making become more valuable.
The real danger is linear thinking in a world of exponential AI growth.
Businesses using AI now will outpace those who wait.
Partnering with AI is the new baseline skill of modern work.
Identify the repetitive tasks in your workflow and automate the easiest 20% first.
Build a “daily driver” AI stack (ChatGPT + a specialized tool like Claude, NotebookLM, or Sora).
Use AI to create more versions of your content, not to replace originality.
Run one workflow entirely through AI (video script, blog summary, email follow-up) as a test.
Explore industry-specific AI tools to find leverage where competitors aren’t looking yet.
