Today’s episode is packed with actionable tips to refine your salon’s messaging, boost client trust, and grow your business. Plus, I’m sharing updates about the podcast’s brief January hiatus and what’s coming next for the show.
In this episode, we’re diving deep into one of the most important topics for salon success: your messaging. From website copy to Instagram bios, your words need to resonate with your target clients and communicate exactly what you offer. I’m breaking down why vague messaging like “We do great hair” won’t cut it, and how using solution-oriented language such as “Let me help you get the blonde you’ve always wanted” can create a powerful connection with potential clients.
We’ll also talk about ensuring your messaging is consistent across all platforms—your website, Yelp, Google, email campaigns, and social media. Consistency builds trust and helps clients feel seen and understood, which is key to filling your books and driving referrals. I’ll share a real-life example of a salon website update that took a stylist from sporadic bookings to inquiries flooding in weekly—all through better messaging that reflected their unique expertise.
Finally, we’ll touch on the importance of reflecting your specialty in your messaging and why you need systems to streamline your communications. If you’re tired of winging it and want to move away from the “hamster wheel” of salon life, now is the time to refine your messaging strategy. Plus, don’t miss my personal holiday reflections, including how to gracefully handle tricky conversations with a well-placed “Oh.”
🎄 Happy Holidays! Don’t forget to share the episode, tag me on Instagram, and join the conversation. Want more? Check out Salon Quarterly to dive deeper into strategies for growing your beauty business. Thanks for listening, and I’ll see you here next week!
