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Now for the episode:
This episode was recorded in the car on my way home from a business intensive in the heart of the Arizona desert, so excuse the noise. But I was so pumped to record about this topic, I couldn't wait (while Josh drove).
In today's episode, we tackle a crucial aspect of salon ownership – the continuous flow of new business. It's a topic that sparked quite a debate on my Instagram, but I firmly believe in its importance. Whether you run a commission salon or a rental space, attracting new clients is key to sustainability and growth. I share a thought-provoking conversation with a salon owner about this, emphasizing that driving new business is not just about profitability but about being an effective leader and shaping a thriving salon culture. It’s about being more than just a stylist or a service provider; it’s about being a visionary for your business.
I discuss the sometimes controversial subject of building clientele for renters. I believe it's a shared responsibility, a symbiotic relationship where everyone plays a part in the salon's success. Clear agreements and expectations are vital, whether you're dealing with rental, commission, or hybrid models. As salon owners, it's our job to guide and support our team, creating an environment where everyone can flourish. It all boils down to how much you want your salon to succeed and your willingness to do whatever it takes.
And for those of you looking to grow your business without adding extra hours behind the chair, stay tuned for the unveiling of the new Salon Quarterly – it's going to be a game-changer (link below)!
Enjoy!
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